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Plain vs. Milk Chocolate

Plain vs. Milk Chocolate

One of my all time favorite candies is M&M’s. When Clark and I got married some 19 years ago this June, we used pastel colored Peanut M&M’s in little tulle packages tied with ribbon as wedding favors. Clark’s young cousins thought they were great to throw at us when we ran from the church to our awaiting get away car but hopefully our other guests ate them.

Now, you’re wondering by now, I’m sure, what the heck does this have to do with Unicoi Preserves?

M&M/Mars is a huge company, with a lot of people working all facets of the company, to include product research, consumer testing, marketing. Basically, the polar opposite of Unicoi Preserves.

Do you recall, back in the 90’s, Plain M&M’s became Milk Chocolate M&M’s? How much consumer research did it take for that to happen? Why did the change come about? Were people just not buying Plain M&M’s? Milk Chocolate was exciting, Plain was boring?

We debuted Unicoi Preserves in May 2014 at Habersham Winery’s WineFest with two products, Georgia Apple Cider Pepper Spread, which became a 2015 Flavor of Georgia Finalist. Our other product, Georgia Chambourcin Spread, highlights one of our favorite wine grape varietials that are grown here in White county. We think its a great way to showcase our Unicoi Wine Trail by making products from local ingredients like Chambourcin grape juice.

However, doing product demo and talking to people, we have found 

people have a hard time saying Chambourcin and understanding what it is.

So with that being said, may I introduce to you, Georgia Vineyard Spread.

Elvis presents, Georgia Vineyard Spread! Georgia Chambourcin by another name, still as sweet!

Its the same Georgia Chambourcin Spread that you know and love, simply renamed. We are not pulling Georgia Chambourcin Spread and sending it to Big Lots, so there will be a transition period and you will see both labels on the market for a short time.