19 Mar Plain vs. Milk Chocolate
Now, you’re wondering by now, I’m sure, what the heck does this have to do with Unicoi Preserves?
M&M/Mars is a huge company, with a lot of people working all facets of the company, to include product research, consumer testing, marketing. Basically, the polar opposite of Unicoi Preserves.
Do you recall, back in the 90’s, Plain M&M’s became Milk Chocolate M&M’s? How much consumer research did it take for that to happen? Why did the change come about? Were people just not buying Plain M&M’s? Milk Chocolate was exciting, Plain was boring?
We debuted Unicoi Preserves in May 2014 at Habersham Winery’s WineFest
|Early in the day|
|Clark’s mom told him to shave|
with two products, Georgia Apple Cider Pepper Spread, which became a 2015 Flavor of Georgia Finalist. Our other product, Georgia Chambourcin Spread, highlights one of our favorite wine grape varietials that are grown here in White county. We think its a great way to showcase our Unicoi Wine Trail by making products from local ingredients like Chambourcin grape juice.
|Elvis presents, Georgia Vineyard Spread! Georgia Chambourcin by another name, still as sweet!|
However, doing product demo and talking to people, we have found people have a hard time saying Chambourcin and understanding what it is.
So with that being said, may I introduce to you, Georgia Vineyard Spread.